Creative AI Strategy · Marketing Consulting · AI & Automation
−27.5598° S, 151.9507° E
Available globally
I help ambitious founders
move faster and make more.

Creative strategy, marketing consulting, and AI for founders open to doing things differently.

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Status
Available for new work
Location
Toowoomba, QLD · Remote globally
Timezone
AEST (GMT+10)
Local time
—
Brands I've partnered with
Richley Group
Masterblasters
Top Line Garden Services
Assured Building Group
Richley Group
Masterblasters
Top Line Garden Services
Assured Building Group
Richley Group
Masterblasters
Top Line Garden Services
Assured Building Group
What I do
Two ways to
work together.
Each service can stand alone or work together. Most clients start with one and expand from there.
Lead offer
AI Strategy and Implementation
01 — AI Strategy & Implementation
Understand it. Use it. Build with it.

From AI education and roadmapping to full automation builds — I help your business figure out where AI actually makes sense, then implement it. Whether that's a custom chatbot, a workflow that saves your team hours a week, or a strategy to stay ahead of your competitors who are already using it.

AI strategy & roadmapping Education & workshops Automations & workflows Chatbots & voice agents System integration
Marketing
02 — Marketing
Strategy to execution — the full picture.

Marketing that starts with the right positioning and flows through to campaigns that actually convert. I work across the full stack — from brand strategy and content to paid ads and websites. Everything is built from a clear strategic foundation, not just tactics bolted together.

Marketing strategy Meta ads Google ads Campaigns & content Websites Brand storytelling
Jaala Graafland, MODO Agency
The strategist
I'm Jaala.
Equally logical
and creative.

I'm a creative AI strategist and marketing consultant helping ambitious startups and growing businesses move faster and make more. I work with founders who are open to doing things differently.

Through deep research, honest audits, and customised strategy, I identify what's holding a business back — then build and coordinate the solution, whether that's an AI system, a marketing overhaul, or a full operational rethink.

My edge is that I'm equally logical and creative. I've worked across industries and cultures, and I bring genuine curiosity to every project. I don't just deliver work — I help you see your business differently.

Coordinates
−27.5598° S, 151.9507° E
Timezone
AEST · GMT+10
Base
Toowoomba, Queensland
Availability
Remote globally
Approach
Diagnosis before prescription
Most businesses don't need more tactics. They need someone who'll tell them the truth about what's holding them back.
Style
Strategic partner, not task executor
I own the vision and coordinate the solution, not just the piece I've been handed.
Philosophy
Done and working beats perfect and delayed
I love the research and the plan. But the goal is always something real you can use today.

Say
Hello

Ready to unlock your business potential?
Let’s talk about where AI or strategic marketing can make the biggest differences in your operations.

 FAQs


  • Ambitious founders, startups with early traction, and growing SMBs who are open to new thinking. Industry doesn't matter as much as mindset, if you're curious and growth-oriented, we'll work well together.


  • Not at all. You just need to be open to the idea that there might be a smarter way to run parts of your business. I explain everything without jargon and won't build anything you don't understand.


  • Projects suit immersive, defined engagements; a full audit, strategy build, or AI system.

    Retainers work best for ongoing strategic partnership where momentum matters. We figure out which fits you on the first call.

  • Yes, I'm based in Queensland but work remotely with clients globally. I've worked across industries and cultures and I'm planning to be travelling more in the coming year. Geography isn't a constraint.

  • A relaxed 30 minutes about where you are, where you want to get to, and what's in the way.

    No pitch. If I can help I'll tell you exactly how. If I can't, I'll say that too.